Runway
2023
Lead Design: Graham Kelman
Client: NBA
Location: Las Vegas, NV
Event: The In-Season Tournament 2023
Agency: Jack Morton Worldwide
Technical Direction: Tim Pritchard
Fabrication: Two Eighteen
Created for the NBA In-Season Tournament, Runway transforms a traditional fashion runway into a sculptural architectural environment centered around the championship trophy. Flowing vertical fins sweep through the space in a continuous gesture, creating a dynamic sense of movement, depth, and anticipation that immerses athletes and guests in an experience embodying the speed, rhythm, and energy of the game.
