Transform
2015
2015, ICSC Event, Javits Center, New York
Courtesy of Howard Hughes Corp. and Guild
Role: Conceptual Design, Parametric Design, Visualization, Creative Direction
Design Development by Julio Martinez
Courtesy of Howard Hughes Corp. and Guild
Role: Conceptual Design, Parametric Design, Visualization, Creative Direction
Design Development by Julio Martinez
Photography by Guild
Created for Howard Hughes Corp., Twist is a trade show pavilion defined by a suspended field of colored vertical fins that wrap the perimeter of an open structural frame. The installation creates a recognizable visual identity while maintaining openness, visibility and flexibility for meetings and presentations.
Conceptual Sketches by Graham Kelman
Rotating the digital model shows the transformative effect as one circulates around the space.
Parametric script developed to create a system of twisted louver panels that adjusted for height and rotation.
