Waterfall
2025
Lead Design: Graham Kelman Studio
Client: Hana
Location: Hana HQ
Location: Hana HQ
Studio: ESI / NBBJ
Creative Technology Consultant: Standard Vision
Creative Technology Consultant: Standard Vision
Waterfall transforms an existing glass skyscraper into a dynamic media facade that redefines Hana's global headquarters as a luminous urban landmark. Composed of flowing vertical aluminum fins embedded with programmable LEDs, the installation shifts from a subtle architectural veil during the day to an expressive digital canvas at night, integrating solar control, media technology, and architecture into a unified sculptural system.
The facade is composed of sculptural fins that wrap the tower in an undulating form, creating a sense of continuous vertical motion. The front-facing surfaces of each fin deliver high-resolution digital content, while the perforated sides house lower-resolution LEDs that softly diffuse light and color. This layered approach allows the building to function as both a striking media screen and a dynamic sculptural form, shifting in clarity and intensity as you move around it.
By day, the facade reads as a sculptural skin—its metallic contours catching light and casting dynamic shadows that emphasize form and movement. At night, it transforms into a luminous beacon, with embedded LEDs animating the surface into a flowing stream of color, imagery, and light-based storytelling. This shift in character blurs the line between architecture and media, making the building feel alive on a 24-hour cycle.
Graham Kelman Studio Team:
Lead Design + Creative Direction — Graham Kelman
Technical Senior Designer — Chris Malloy
Senior Design + Visualization — Nate Garner
Senior Design + Process Visualization — Peter Favinger
Lead Design + Creative Direction — Graham Kelman
Technical Senior Designer — Chris Malloy
Senior Design + Visualization — Nate Garner
Senior Design + Process Visualization — Peter Favinger
