2015, ICSC Event, Javitz Center, New York
Courtesy of Howard Hughes Corp. and Guild
Role: Conceptual Design, Parametric Design, Visualization, Creative Direction
Design Development by Julio Martinez
Courtesy of Howard Hughes Corp. and Guild
Role: Conceptual Design, Parametric Design, Visualization, Creative Direction
Design Development by Julio Martinez
Photography by Guild
![](https://cdn.myportfolio.com/e16103c1c35770ff38b769d058282238/e4da4c00eecd7a2c73cbd951_rw_1920.jpg?h=b6f0df318d4e0a13316879ab487d4e3c)
Conceptual Sketches by Graham Kelman
![](https://cdn.myportfolio.com/e16103c1c35770ff38b769d058282238/0dc6c9103da16286853c4cf5_rw_3840.jpg?h=3500d2acf9848c99e95e37105b1d754d)
![](https://cdn.myportfolio.com/e16103c1c35770ff38b769d058282238/04d58a9c4e380a3a0e5abb44_rw_3840.jpg?h=92cc7f1c4dabf6dbf4bf65c342d8827b)
Rotating the digital model shows the transformative effect as one circulates around the space.
![](https://cdn.myportfolio.com/e16103c1c35770ff38b769d058282238/79b10627eab37bb5ce519d64_rw_3840.jpg?h=bcd8bb6ea7ed076a03c10230753288f1)
![](https://cdn.myportfolio.com/e16103c1c35770ff38b769d058282238/a40f10a8bb4800b441475a51_rw_3840.jpg?h=dd0e4cc8dcd06b6024f7f6f2abbef799)
![](https://cdn.myportfolio.com/e16103c1c35770ff38b769d058282238/35363ccc8acb3b1287747b42_rw_3840.jpg?h=9c99d1fbb046f71a3216864bfecee2e5)
![](https://cdn.myportfolio.com/e16103c1c35770ff38b769d058282238/727c1a9929e8d5aefbd2c73b_rw_1920.jpg?h=a12db676b59e63604a9ef3515f9d8527)
Parametric script developed to create a system of twisted louver panels that adjusted for height and rotation.
![](https://cdn.myportfolio.com/e16103c1c35770ff38b769d058282238/f3b86021563d8f65ad92ca92_rw_1920.jpg?h=42662186b5fa644f0874a1724e9d298f)
![](https://cdn.myportfolio.com/e16103c1c35770ff38b769d058282238/6c99cc72d26e20828b0055fd_rw_1920.jpg?h=f98595b7845e74bd022e5507b30c30d0)
![](https://cdn.myportfolio.com/e16103c1c35770ff38b769d058282238/55b7c857be8f8dab93fdd9c3_rw_1920.jpg?h=6c400f826f102d90798c4a7cd35075b1)
Website | www.GrahamKelman.com
Thank You!