2015, ICSC Event, Javitz Center, New York
Courtesy of Howard Hughes Corp. and Guild
Role: Conceptual Design, Parametric Design, Visualization, Creative Direction
Design Development by Julio Martinez
Photography by Guild
2015, 'Transform' was a concept developed as a temporary event and meeting space for Howard Hughes. Conceived as the antithesis to a conventional convention booth, the goal was to create a large scale bold signage moment through a sophisticated sculptural form that functioned to create a sense of transparency and opaqueness from strategic vantage points. The result is a space that visually morphs as one circulates around and inside the booth, using a parametrically designed system of twisting double-sided louver panels.
Courtesy of Howard Hughes Corp. and Guild
Role: Conceptual Design, Parametric Design, Visualization, Creative Direction
Design Development by Julio Martinez
Photography by Guild
2015, 'Transform' was a concept developed as a temporary event and meeting space for Howard Hughes. Conceived as the antithesis to a conventional convention booth, the goal was to create a large scale bold signage moment through a sophisticated sculptural form that functioned to create a sense of transparency and opaqueness from strategic vantage points. The result is a space that visually morphs as one circulates around and inside the booth, using a parametrically designed system of twisting double-sided louver panels.
Conceptual Sketches by Graham Kelman
Rotating the digital model shows the transformative effect as one circulates around the space.
Parametric script developed to create a system of twisted louver panels that adjusted for height and rotation.
Website | www.GrahamKelman.com
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