Sass + Bide Flagship NYC

2013, A 2000 sf space in Soho was transformed into the new Sass+Bide flagship store. The main gesture was created by a gigantic driftwood-inspired sculpture. The form was developed through many iterations of both clay and digital modeling. The finalized digital model was translated into production through computer-routed ribs which created the underlying forms for the structural armature. Steel chicken wire was built up as a foundation for fiberglass soaked fabric pieces that created exterior skin of the form. The piece was then sliced up, disassembled, and installed on site by a team of extremely talented sculptures and fabricators.

Architecture, Fashion, Sculpting
2013, Soho, NYC
Courtesy of Sass+Bide and Guild
Role:  Lead Installation Design, 3D Modeling, Visualization
Photography by Sass+Bide
Website | www.GrahamKelman.com
Thank You!

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