Name: Subtract
Status: Built
Role(s): Design Direction
Client: Premium Goods
Agency: Guild
Location: Brooklyn, New York
Dimensions: Approx. 40' L × 12' H
Materials: CNC-cut plywood, integrated LED lighting, steel framing
Description: Created for Premium Goods in Brooklyn, Subtract is a retail interior developed through a subtractive design process in which shelving, display niches, and lighting are carved from stacked plywood construction. The installation transforms the perimeter of the store into a continuous architectural fixture that integrates display and interior architecture.
Tags: Experiential Design, Retail Design, Fixture Design, Interior Architecture
Status: Built
Role(s): Design Direction
Client: Premium Goods
Agency: Guild
Location: Brooklyn, New York
Dimensions: Approx. 40' L × 12' H
Materials: CNC-cut plywood, integrated LED lighting, steel framing
Description: Created for Premium Goods in Brooklyn, Subtract is a retail interior developed through a subtractive design process in which shelving, display niches, and lighting are carved from stacked plywood construction. The installation transforms the perimeter of the store into a continuous architectural fixture that integrates display and interior architecture.
Tags: Experiential Design, Retail Design, Fixture Design, Interior Architecture