Name: Evolution of the Pixel
Status: Built
Role(s): Concept, Design Direction, Parametric Development
Client: Samsung
Agency: SET
Location: New York, New York
Dimensions: Approx. 200' L × 35' H
Materials: Printed architectural graphics, LED displays, aluminum framing, digital animation
Description: Created for Samsung, Journey of the Pixel transforms a 200-foot corner storefront into a large-scale architectural mural that integrates graphics, animation, and digital displays. A continuous geometric composition flows across the façade while embedded QLED screens extend the artwork through animated content, blurring the boundary between physical installation and digital media.
Tags: Experiential Design, Retail Design, Installation Design, Graphic Design, Media Architecture
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Status: Built
Role(s): Concept, Design Direction, Parametric Development
Client: Samsung
Agency: SET
Location: New York, New York
Dimensions: Approx. 200' L × 35' H
Materials: Printed architectural graphics, LED displays, aluminum framing, digital animation
Description: Created for Samsung, Journey of the Pixel transforms a 200-foot corner storefront into a large-scale architectural mural that integrates graphics, animation, and digital displays. A continuous geometric composition flows across the façade while embedded QLED screens extend the artwork through animated content, blurring the boundary between physical installation and digital media.
Tags: Experiential Design, Retail Design, Installation Design, Graphic Design, Media Architecture
PREVIOUS
NEXT