Name: Twist
Status: Built
Role(s): Design Direction
Client: Howard Hughes Studio
Agency: Guild
Location: New York, New York
Dimensions: Approx. 30' × 30' × 16' H
Materials: Powder-coated steel, suspended acrylic fins, LED lighting
Description: Created for Howard Hughes Studio, Twist is a trade show pavilion defined by a suspended field of colored vertical fins that wrap the perimeter of an open structural frame. The installation creates a recognizable visual identity while maintaining openness, visibility, and flexibility for meetings and presentations.
Tags: Experiential Design, Installation Design, Trade Show Design, Brand Experience
Status: Built
Role(s): Design Direction
Client: Howard Hughes Studio
Agency: Guild
Location: New York, New York
Dimensions: Approx. 30' × 30' × 16' H
Materials: Powder-coated steel, suspended acrylic fins, LED lighting
Description: Created for Howard Hughes Studio, Twist is a trade show pavilion defined by a suspended field of colored vertical fins that wrap the perimeter of an open structural frame. The installation creates a recognizable visual identity while maintaining openness, visibility, and flexibility for meetings and presentations.
Tags: Experiential Design, Installation Design, Trade Show Design, Brand Experience