Name: Kelly Clarkson Performance

Status: Built

Role(s): Spatial Design Direction

Client: Ecolab

Agency: Advoc8

Location: Minneapolis, Minnesota

Dimensions: Approx. 350' × 300' event footprint

Materials: Scenic wall systems, LED displays, aluminum truss, structural steel, architectural lighting, printed graphics

Description:
 Designed for Ecolab's corporate celebration, Kelly Clarkson Performance transformed a football stadium into a cohesive experiential environment where architecture, entertainment, and brand storytelling converged. Flowing sculptural forms organized circulation, framed performance venues, and connected a series of immersive destinations into a unified landscape culminating in a live performance by Kelly Clarkson.

Tags: Experiential Design, Stage Design, Event Design, Brand Experience, Live Events, Spatial Design, Entertainment Design


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