Name: Google Hardware Store
Status: Built
Role(s): Design Direction, Retail Design
Client: Google
Agency: SET
Location: New York, New York
Dimensions: Approx. 2,500 SF
Materials: Birch plywood, powder-coated steel, pegboard, integrated lighting, custom retail fixtures
Description: Created for Google, the Google Hardware Store was an immersive pop-up retail experience designed to introduce the company's expanding hardware ecosystem. Inspired by the familiarity of a neighborhood hardware store, the environment organized products around everyday activities, allowing visitors to discover how Google's connected devices work together to solve common tasks through hands-on demonstrations and interactive displays.
Tags: Retail Design, Experiential Design, Installation Design, Interior Architecture, Brand Experience
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Status: Built
Role(s): Design Direction, Retail Design
Client: Google
Agency: SET
Location: New York, New York
Dimensions: Approx. 2,500 SF
Materials: Birch plywood, powder-coated steel, pegboard, integrated lighting, custom retail fixtures
Description: Created for Google, the Google Hardware Store was an immersive pop-up retail experience designed to introduce the company's expanding hardware ecosystem. Inspired by the familiarity of a neighborhood hardware store, the environment organized products around everyday activities, allowing visitors to discover how Google's connected devices work together to solve common tasks through hands-on demonstrations and interactive displays.
Tags: Retail Design, Experiential Design, Installation Design, Interior Architecture, Brand Experience
PREVIOUS
NEXT