Name: Fashion Week Shanghai

Status: Built

Role(s): Design Direction, Runway Design

Client: Reebok

Agency: MATTE Projects

Location: Shanghai, China

Dimensions: Approx. 120' L × 30' W × 24' H

Materials: Scenic walls, LED lighting, aluminum truss, steel framing, theatrical lighting

Description:
 Designed for Shanghai Fashion Week, the runway transforms an industrial venue into a dramatic procession of light, architecture, and performance. Layered scenic elements and controlled lighting frame the models while establishing a strong visual rhythm throughout the show.

Tags: Runway Design, Fashion Design, Experiential Design, Event Design, Installation Design​​​​​​​



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