Name: Tunnel
Status: Proposal
Role(s): Design Direction, Concept
Client: TikTok
Agency: Jack Morton Worldwide
Location: Concept
Dimensions: Approx. 80' L × 18' W × 16' H
Materials: Powder-coated aluminum, programmable LED lighting, acrylic diffusers, structural steel
Description: Created for TikTok, Tunnel transforms a transitional corridor into an immersive architectural experience through a continuous sequence of illuminated structural ribs. The repeating forms generate rhythm, depth, and movement while framing shifting gradients of light and color, creating a memorable arrival that celebrates creativity, energy, and motion.
Tags: Installation Design, Experiential Design, Light Installation, Immersive Environment, Brand Experience, Architectural Installation
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Status: Proposal
Role(s): Design Direction, Concept
Client: TikTok
Agency: Jack Morton Worldwide
Location: Concept
Dimensions: Approx. 80' L × 18' W × 16' H
Materials: Powder-coated aluminum, programmable LED lighting, acrylic diffusers, structural steel
Description: Created for TikTok, Tunnel transforms a transitional corridor into an immersive architectural experience through a continuous sequence of illuminated structural ribs. The repeating forms generate rhythm, depth, and movement while framing shifting gradients of light and color, creating a memorable arrival that celebrates creativity, energy, and motion.
Tags: Installation Design, Experiential Design, Light Installation, Immersive Environment, Brand Experience, Architectural Installation
PREVIOUS
NEXT