Name: Blocks

Status: Built

Role(s): Design Direction, Concept

Client: LEGO

Agency: Jack Morton Worldwide

Location: Boston, Massachusetts

Dimensions: Approx. 24' L × 24' W × 12' H

Materials: CNC-cut panels, painted MDF, steel structure, acrylic mirror, graphics

Description:
 Created for LEGO, Blocks transforms simple geometric building blocks into a playful architectural environment where pattern, scale, and color become immersive spatial experiences. Large modular forms organize circulation, frame interactive moments, and encourage exploration while celebrating the creative possibilities of modular construction.

Tags: Experiential Design, Installation Design, Exhibition Design, Brand Experience, Modular Design, Interactive Environment
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