Name: Blocks
Status: Built
Role(s): Design Direction, Concept
Client: LEGO
Agency: Jack Morton Worldwide
Location: Boston, Massachusetts
Dimensions: Approx. 24' L × 24' W × 12' H
Materials: CNC-cut panels, painted MDF, steel structure, acrylic mirror, graphics
Description: Created for LEGO, Blocks transforms simple geometric building blocks into a playful architectural environment where pattern, scale, and color become immersive spatial experiences. Large modular forms organize circulation, frame interactive moments, and encourage exploration while celebrating the creative possibilities of modular construction.
Tags: Experiential Design, Installation Design, Exhibition Design, Brand Experience, Modular Design, Interactive Environment
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Status: Built
Role(s): Design Direction, Concept
Client: LEGO
Agency: Jack Morton Worldwide
Location: Boston, Massachusetts
Dimensions: Approx. 24' L × 24' W × 12' H
Materials: CNC-cut panels, painted MDF, steel structure, acrylic mirror, graphics
Description: Created for LEGO, Blocks transforms simple geometric building blocks into a playful architectural environment where pattern, scale, and color become immersive spatial experiences. Large modular forms organize circulation, frame interactive moments, and encourage exploration while celebrating the creative possibilities of modular construction.
Tags: Experiential Design, Installation Design, Exhibition Design, Brand Experience, Modular Design, Interactive Environment
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NEXT