Name: Art of the Chase
Status: Proposal
Role(s): Design Direction, Concept
Client: BMW Welt Museum
Agency: UEG
Location: Munich, Germany
Dimensions: Approx. 80' L × 60' W × 35' H
Materials: Powder-coated aluminum, structural steel, programmable lighting, projection media, scenic finishes
Description: Created for BMW Welt, Art of the Chase transforms speed and momentum into an immersive spatial installation where sculptural forms radiate through the exhibition space as a celebration of the car chase in cinema. Architecture, media, and lighting converge to create a dynamic environment that celebrates performance, precision, and the emotional experience of driving.
Tags: Exhibition Design, Experiential Design, Automotive Design, Installation Design, Museum Design, Brand Experience
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Status: Proposal
Role(s): Design Direction, Concept
Client: BMW Welt Museum
Agency: UEG
Location: Munich, Germany
Dimensions: Approx. 80' L × 60' W × 35' H
Materials: Powder-coated aluminum, structural steel, programmable lighting, projection media, scenic finishes
Description: Created for BMW Welt, Art of the Chase transforms speed and momentum into an immersive spatial installation where sculptural forms radiate through the exhibition space as a celebration of the car chase in cinema. Architecture, media, and lighting converge to create a dynamic environment that celebrates performance, precision, and the emotional experience of driving.
Tags: Exhibition Design, Experiential Design, Automotive Design, Installation Design, Museum Design, Brand Experience
PREVIOUS
NEXT