Transform

2015, 'Transform' was a concept developed as a temporary event and meeting space for Howard Hughes. Conceived as the antithesis to a conventional convention booth, the goal was to create a large scale bold signage moment through a sophisticated sculptural form that functioned to create a sense of transparency and opaqueness from strategic vantage points. The result is a space that visually morphs as one circulates around and inside the booth, using a parametrically designed system of twisting double-sided louver panels.

ArchitectureBrandingInterior Design
2015, ICSC Event, Javitz Center, New York
Courtesy of Howard Hughes Corp. and Guild
Role:  Conceptual Design, Parametric Design, Visualization, Creative Direction
Design Development by Julio Martinez
Photography by Guild
Conceptual Sketches by Graham Kelman
Rotating the digital model shows the transformative effect as one circulates around the space.
Parametric script developed to create a system of twisted louver panels that adjusted for height and rotation.
Thank You!

You may also like

Breakthrough
2015
PIllAR Installations
2015
Force of Nature
2013
Panel Engraving 113
2013
Ribbon Cloud
2014
Premium Goods
2013
Smorgasburg Spaces
2015
Seaport Studios
2015
Flight
2014
Intrepid DJ Booth
2012
Back to Top