Breakthrough

2015, An interactive marketing activation by Guild created for Nars where social media was used to destroy a physical sculpture and reveal a product on a live web feed. http://www.adweek.com/news-gallery/advertising-branding/fashionistas-had-post-26000-tweets-crack-open-mysterious-orb-164266

Branding, Industrial Design, UI/UX
2015, New York
Courtesy of Nars Cosmetics and Guild
Role:  Design and Visualization
Concept Sketch by Graham Kelman
Website | www.GrahamKelman.com
Thank You!

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